{"id":23376,"date":"2024-03-20T22:24:47","date_gmt":"2024-03-20T22:24:47","guid":{"rendered":"https:\/\/alignian.net\/activos-de-marca\/"},"modified":"2026-05-25T11:10:56","modified_gmt":"2026-05-25T11:10:56","slug":"activos-de-marca","status":"publish","type":"page","link":"https:\/\/alignian.projectsofar.com\/es\/activos-de-marca\/","title":{"rendered":"Activos de Marca"},"content":{"rendered":"<style>#gspb_row-id-gspb--nGvG6p{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gspb--nGvG6p > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}#gspb_row-id-gspb--nGvG6p > .gspb_row__content{align-items:center;justify-content:space-between;}#gspb_row-id-gspb--nGvG6p{align-content:center;}#gspb_row-id-gspb--nGvG6p{margin-right:0px;margin-left:0px;}#gspb_row-id-gspb--nGvG6p{background-color:rgba(255,255,255,1);}@media (max-width:991.98px){#gspb_row-id-gspb--nGvG6p{background-color:rgba(255,255,255,1);}}@media (max-width:767.98px){#gspb_row-id-gspb--nGvG6p{background-color:rgba(255,255,255,1);}}@media (max-width:575.98px){#gspb_row-id-gspb--nGvG6p{background-color:rgba(255,255,255,1);}}<\/style>\n<section class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gspb--nGvG6p\" id=\"gspb_row-id-gspb--nGvG6p\"><div class=\"gspb_row__content\"> <style>#gspb_col-id-gspb-M_gVI5T.gspb_row__col--12{width:100%;}@media (max-width:575.98px){#gspb_col-id-gspb-M_gVI5T.gspb_row__col--12{width:100%;}}@media (min-width:992px){body.gspb-bodyfront #gspb_col-id-gspb-M_gVI5T.gspb_row__col--12{width:calc(100% - 0px - 0px)}}.gspb_row #gspb_col-id-gspb-M_gVI5T.gspb_row__col--12{padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}body #gspb_col-id-gspb-M_gVI5T.gspb_row__col--12{display:flex;flex-direction:column;justify-content:flex-start;align-items:stretch;row-gap:0px;column-gap:0px;}@media (max-width:575.98px){body #gspb_col-id-gspb-M_gVI5T.gspb_row__col--12{flex-wrap:wrap;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gspb-M_gVI5T\" id=\"gspb_col-id-gspb-M_gVI5T\"><style>#gspb_row-id-gspb-m6Ws19l{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gspb-m6Ws19l > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}#gspb_row-id-gspb-m6Ws19l{align-items:center;justify-content:space-between;}#gspb_row-id-gspb-m6Ws19l{align-content:center;}#gspb_row-id-gspb-m6Ws19l{padding-top:120px;padding-right:0px;padding-bottom:120px;padding-left:0px;}@media (max-width:991.98px){#gspb_row-id-gspb-m6Ws19l{padding-top:120px;}}@media (max-width:575.98px){#gspb_row-id-gspb-m6Ws19l{padding-top:80px;padding-bottom:80px;}}#gspb_row-id-gspb-m6Ws19l{background-size:cover;background-repeat:no-repeat;background-position:0% 100%;}@media (max-width:991.98px){#gspb_row-id-gspb-m6Ws19l{background-color:rgba(0,16,53,0.7);}}@media (max-width:767.98px){#gspb_row-id-gspb-m6Ws19l{background-color:rgba(0,16,53,0.7);}}@media (max-width:575.98px){#gspb_row-id-gspb-m6Ws19l{background-color:rgba(0,16,53,0.7);}}#gspb_row-id-gspb-m6Ws19l{background-image:url(https:\/\/alignian.projectsofar.com\/wp-content\/uploads\/2026\/04\/AdobeStock_605065325-scaled-1.webp);}#gspb_row-id-gspb-m6Ws19l:hover{background-size:cover;}#gspb_row-id-gspb-m6Ws19l > .gspb_backgroundOverlay{position:absolute;top:0;left:0;width:100%;height:100%;z-index:-1;}#gspb_row-id-gspb-m6Ws19l > .gspb_backgroundOverlay{background-color:#001035b3;}#gspb_row-id-gspb-m6Ws19l{isolation:isolate;}<\/style>\n<section class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gspb-m6Ws19l\" id=\"gspb_row-id-gspb-m6Ws19l\"><div class=\"gspb_backgroundOverlay\"><\/div><style>#gspb_col-id-gspb-AxNPinN.gspb_row__col--12{width:100%;}@media (max-width:575.98px){#gspb_col-id-gspb-AxNPinN.gspb_row__col--12{width:100%;}}@media (min-width:992px){body.gspb-bodyfront #gspb_col-id-gspb-AxNPinN.gspb_row__col--12{width:calc(100% - 0px - 0px)}}body #gspb_col-id-gspb-AxNPinN.gspb_row__col--12{display:flex;flex-direction:row;justify-content:center;align-items:center;row-gap:699px;column-gap:699px;}@media (max-width:575.98px){body #gspb_col-id-gspb-AxNPinN.gspb_row__col--12{flex-wrap:wrap;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gspb-AxNPinN\" id=\"gspb_col-id-gspb-AxNPinN\"><style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");#gspb_heading-id-gspb-3tWMtkU{font-weight:400;}#gspb_heading-id-gspb-3tWMtkU{font-family:Poppins,sans-serif;}#gspb_heading-id-gspb-3tWMtkU{font-size:40px;line-height:50.6px;}@media (max-width:575.98px){#gspb_heading-id-gspb-3tWMtkU{font-size:36px;}}#gspb_heading-id-gspb-3tWMtkU,#gspb_heading-id-gspb-3tWMtkU .gsap-g-line{text-align:center!important;}#gspb_heading-id-gspb-3tWMtkU{font-weight:700!important;}@media (max-width:991.98px){#gspb_heading-id-gspb-3tWMtkU{font-weight:700!important;}}@media (max-width:767.98px){#gspb_heading-id-gspb-3tWMtkU{font-weight:700!important;}}@media (max-width:575.98px){#gspb_heading-id-gspb-3tWMtkU{font-weight:700!important;}}#gspb_heading-id-gspb-3tWMtkU{color:rgba(228,197,128,1);}#gspb_heading-id-gspb-3tWMtkU{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n<h2 id=\"gspb_heading-id-gspb-3tWMtkU\" class=\"gspb_heading gspb_heading-id-gspb-3tWMtkU \">Activos de marca<\/h2>\n<\/div>\n<\/section>\n\n\n<style>#gspb_row-id-gspb-IACpp_f{justify-content:space-between;margin-top:0px;margin-bottom:0px;display:flex;flex-wrap:wrap;}#gspb_row-id-gspb-IACpp_f > .gspb_row__content{display:flex;justify-content:space-between;margin:0 auto;width:100%;flex-wrap:wrap;}.gspb_row{position:relative;}div[id^=gspb_col-id]{box-sizing:border-box;position:relative;}div[id^=gspb_col-id]{padding:var(--gs-row-column-padding,15px min(3vw,20px));}#gspb_row-id-gspb-IACpp_f{align-items:center;justify-content:space-between;}#gspb_row-id-gspb-IACpp_f{align-content:center;}#gspb_row-id-gspb-IACpp_f{padding-top:80px;padding-right:20px;padding-bottom:80px;padding-left:20px;}@media (max-width:575.98px){#gspb_row-id-gspb-IACpp_f{padding-top:40px;padding-bottom:40px;}}<\/style>\n<section class=\"wp-block-greenshift-blocks-row alignfull gspb_row gspb_row-id-gspb-IACpp_f\" id=\"gspb_row-id-gspb-IACpp_f\"><style>#gspb_col-id-gspb-ccSGKBf.gspb_row__col--12{width:100%;}@media (max-width:575.98px){#gspb_col-id-gspb-ccSGKBf.gspb_row__col--12{width:100%;}}@media (min-width:992px){body.gspb-bodyfront #gspb_col-id-gspb-ccSGKBf.gspb_row__col--12{width:calc(100% - 0px - 0px)}}body #gspb_col-id-gspb-ccSGKBf.gspb_row__col--12{display:flex;flex-direction:column;justify-content:flex-start;align-items:center;row-gap:80px;column-gap:0px;}@media (max-width:575.98px){body #gspb_col-id-gspb-ccSGKBf.gspb_row__col--12{flex-wrap:wrap;row-gap:40px;}}<\/style>\n<div class=\"wp-block-greenshift-blocks-row-column gspb_row__col--12 gspb_col-id-gspb-ccSGKBf\" id=\"gspb_col-id-gspb-ccSGKBf\"><style>.gspb_container-id-gspb-RdTKcKd{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gspb-RdTKcKd.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gspb-RdTKcKd.gspb_container{position:relative;}#gspb_container-id-gspb-RdTKcKd.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;align-items:center;row-gap:32px;column-gap:32px;}@media (max-width:575.98px){#gspb_container-id-gspb-RdTKcKd.gspb_container{row-gap:32px;}}#gspb_container-id-gspb-RdTKcKd.gspb_container{margin-right:auto;margin-left:auto;}#gspb_container-id-gspb-RdTKcKd.gspb_container{box-sizing:border-box;}body.gspb-bodyfront #gspb_container-id-gspb-RdTKcKd.gspb_container{max-width:830px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gspb-RdTKcKd\" id=\"gspb_container-id-gspb-RdTKcKd\"><style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");#gspb_heading-id-gspb-M5JYFOq{font-weight:400;}#gspb_heading-id-gspb-M5JYFOq{font-family:Poppins,sans-serif;}#gspb_heading-id-gspb-M5JYFOq{font-size:32px;line-height:38.4px;}@media (max-width:575.98px){#gspb_heading-id-gspb-M5JYFOq{font-size:26px;}}#gspb_heading-id-gspb-M5JYFOq,#gspb_heading-id-gspb-M5JYFOq .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gspb-M5JYFOq,#gspb_heading-id-gspb-M5JYFOq .gsap-g-line{text-align:center!important;}}#gspb_heading-id-gspb-M5JYFOq{font-weight:600!important;}@media (max-width:991.98px){#gspb_heading-id-gspb-M5JYFOq{font-weight:600!important;}}@media (max-width:767.98px){#gspb_heading-id-gspb-M5JYFOq{font-weight:600!important;}}@media (max-width:575.98px){#gspb_heading-id-gspb-M5JYFOq{font-weight:600!important;}}#gspb_heading-id-gspb-M5JYFOq{color:rgba(8,15,91,1);}#gspb_heading-id-gspb-M5JYFOq{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n<h3 id=\"gspb_heading-id-gspb-M5JYFOq\" class=\"gspb_heading gspb_heading-id-gspb-M5JYFOq \">Directrices de la marca<\/h3>\n\n\n<style>.gspb_container-id-gspb-Q2CCx__{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gspb-Q2CCx__.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gspb-Q2CCx__.gspb_container{position:relative;}#gspb_container-id-gspb-Q2CCx__.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;align-items:center;row-gap:12px;column-gap:12px;}#gspb_container-id-gspb-Q2CCx__.gspb_container{box-sizing:border-box;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gspb-Q2CCx__\" id=\"gspb_container-id-gspb-Q2CCx__\"><style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gspb-lg3IUOw{font-weight:400;}.gspb_text-id-gspb-lg3IUOw{font-family:Poppins,sans-serif;}.gspb_text-id-gspb-lg3IUOw{font-size:14px;line-height:24.5px;}.gspb_text-id-gspb-lg3IUOw,.gspb_text-id-gspb-lg3IUOw .gsap-g-line{text-align:center!important;}.gspb_text-id-gspb-lg3IUOw{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gspb-lg3IUOw{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gspb-lg3IUOw{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gspb-lg3IUOw{font-weight:400!important;}}.gspb_text-id-gspb-lg3IUOw{color:rgba(61,79,106,1);}.gspb_text-id-gspb-lg3IUOw{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gspb-lg3IUOw\" class=\"gspb_text gspb_text-id-gspb-lg3IUOw \">Nuestras directrices de marca incluyen especificaciones para la tipograf\u00eda, el espaciado y el uso del color para mantener la coherencia y reflejar nuestra identidad de marca de manera efectiva en cualquier comunicado de prensa o publicaci\u00f3n en todos los tipos de medios.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-3344d38{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-3344d38.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-3344d38.gspb_container{position:relative;}#gspb_container-id-gsbp-3344d38.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;align-items:center;row-gap:32px;column-gap:32px;}#gspb_container-id-gsbp-3344d38.gspb_container{margin-right:auto;margin-left:auto;}#gspb_container-id-gsbp-3344d38.gspb_container{box-sizing:border-box;}body.gspb-bodyfront #gspb_container-id-gsbp-3344d38.gspb_container{max-width:830px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-3344d38\" id=\"gspb_container-id-gsbp-3344d38\"><style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");#gspb_heading-id-gsbp-dadbbb2{font-weight:400;}#gspb_heading-id-gsbp-dadbbb2{font-family:Poppins,sans-serif;}#gspb_heading-id-gsbp-dadbbb2{font-size:32px;line-height:38.4px;}@media (max-width:575.98px){#gspb_heading-id-gsbp-dadbbb2{font-size:26px;}}#gspb_heading-id-gsbp-dadbbb2,#gspb_heading-id-gsbp-dadbbb2 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-dadbbb2,#gspb_heading-id-gsbp-dadbbb2 .gsap-g-line{text-align:center!important;}}#gspb_heading-id-gsbp-dadbbb2{font-weight:600!important;}@media (max-width:991.98px){#gspb_heading-id-gsbp-dadbbb2{font-weight:600!important;}}@media (max-width:767.98px){#gspb_heading-id-gsbp-dadbbb2{font-weight:600!important;}}@media (max-width:575.98px){#gspb_heading-id-gsbp-dadbbb2{font-weight:600!important;}}#gspb_heading-id-gsbp-dadbbb2{color:rgba(8,15,91,1);}#gspb_heading-id-gsbp-dadbbb2{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-dadbbb2\" class=\"gspb_heading gspb_heading-id-gsbp-dadbbb2 \">Tipograf\u00eda<\/h3>\n\n\n<style>.gspb_container-id-gsbp-67096cf{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-67096cf.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-67096cf.gspb_container{position:relative;}#gspb_container-id-gsbp-67096cf.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;align-items:center;row-gap:12px;column-gap:12px;}#gspb_container-id-gsbp-67096cf.gspb_container{box-sizing:border-box;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-67096cf\" id=\"gspb_container-id-gsbp-67096cf\"><style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-45b6313{font-weight:400;}.gspb_text-id-gsbp-45b6313{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-45b6313{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-45b6313,.gspb_text-id-gsbp-45b6313 .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-45b6313{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-45b6313{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-45b6313{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-45b6313{font-weight:400!important;}}.gspb_text-id-gsbp-45b6313{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-45b6313{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-45b6313\" class=\"gspb_text gspb_text-id-gsbp-45b6313 \">Poppins es el tipo de letra principal que se utiliza en las comunicaciones.<\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-53b6c5f{font-weight:400;}.gspb_text-id-gsbp-53b6c5f{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-53b6c5f{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-53b6c5f,.gspb_text-id-gsbp-53b6c5f .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-53b6c5f{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-53b6c5f{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-53b6c5f{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-53b6c5f{font-weight:400!important;}}.gspb_text-id-gsbp-53b6c5f{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-53b6c5f{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-53b6c5f\" class=\"gspb_text gspb_text-id-gsbp-53b6c5f \">Open Sans Light, Regular, Semibold y Bold se pueden usar como pesos de fuente.<\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-7008880{font-weight:400;}.gspb_text-id-gsbp-7008880{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-7008880{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-7008880,.gspb_text-id-gsbp-7008880 .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-7008880{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-7008880{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-7008880{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-7008880{font-weight:400!important;}}.gspb_text-id-gsbp-7008880{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-7008880{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-7008880\" class=\"gspb_text gspb_text-id-gsbp-7008880 \">Tama\u00f1os de letra: H1 (40) H2 (32) H3 (26) H4 (24) H5 (20) H6 (16), cuerpo del texto (14).<\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-7d5d191{font-weight:400;}.gspb_text-id-gsbp-7d5d191{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-7d5d191{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-7d5d191,.gspb_text-id-gsbp-7d5d191 .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-7d5d191{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-7d5d191{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-7d5d191{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-7d5d191{font-weight:400!important;}}.gspb_text-id-gsbp-7d5d191{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-7d5d191{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-7d5d191\" class=\"gspb_text gspb_text-id-gsbp-7d5d191 \">El espaciado entre p\u00e1rrafos es de 1,4 para garantizar la coherencia y la legibilidad.<\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-70ca468{font-weight:400;}.gspb_text-id-gsbp-70ca468{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-70ca468{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-70ca468,.gspb_text-id-gsbp-70ca468 .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-70ca468{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-70ca468{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-70ca468{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-70ca468{font-weight:400!important;}}.gspb_text-id-gsbp-70ca468{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-70ca468{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-70ca468\" class=\"gspb_text gspb_text-id-gsbp-70ca468 \">Use may\u00fasculas y min\u00fasculas de t\u00edtulo para los encabezados y may\u00fasculas y min\u00fasculas de oraci\u00f3n para todo el cuerpo del texto.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-12079c1{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-12079c1.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-12079c1.gspb_container{position:relative;}#gspb_container-id-gsbp-12079c1.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;align-items:center;row-gap:32px;column-gap:32px;}#gspb_container-id-gsbp-12079c1.gspb_container{margin-right:auto;margin-left:auto;}#gspb_container-id-gsbp-12079c1.gspb_container{box-sizing:border-box;}body.gspb-bodyfront #gspb_container-id-gsbp-12079c1.gspb_container{max-width:830px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-12079c1\" id=\"gspb_container-id-gsbp-12079c1\"><style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");#gspb_heading-id-gsbp-cc68b02{font-weight:400;}#gspb_heading-id-gsbp-cc68b02{font-family:Poppins,sans-serif;}#gspb_heading-id-gsbp-cc68b02{font-size:32px;line-height:38.4px;}@media (max-width:575.98px){#gspb_heading-id-gsbp-cc68b02{font-size:26px;}}#gspb_heading-id-gsbp-cc68b02,#gspb_heading-id-gsbp-cc68b02 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-cc68b02,#gspb_heading-id-gsbp-cc68b02 .gsap-g-line{text-align:center!important;}}#gspb_heading-id-gsbp-cc68b02{font-weight:600!important;}@media (max-width:991.98px){#gspb_heading-id-gsbp-cc68b02{font-weight:600!important;}}@media (max-width:767.98px){#gspb_heading-id-gsbp-cc68b02{font-weight:600!important;}}@media (max-width:575.98px){#gspb_heading-id-gsbp-cc68b02{font-weight:600!important;}}#gspb_heading-id-gsbp-cc68b02{color:rgba(8,15,91,1);}#gspb_heading-id-gsbp-cc68b02{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-cc68b02\" class=\"gspb_heading gspb_heading-id-gsbp-cc68b02 \">Espaciamiento<\/h3>\n\n\n<style>.gspb_container-id-gsbp-2948802{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-2948802.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-2948802.gspb_container{position:relative;}#gspb_container-id-gsbp-2948802.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;align-items:center;row-gap:12px;column-gap:12px;}#gspb_container-id-gsbp-2948802.gspb_container{box-sizing:border-box;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2948802\" id=\"gspb_container-id-gsbp-2948802\"><style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-5d88bdf{font-weight:400;}.gspb_text-id-gsbp-5d88bdf{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-5d88bdf{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-5d88bdf,.gspb_text-id-gsbp-5d88bdf .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-5d88bdf{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-5d88bdf{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-5d88bdf{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-5d88bdf{font-weight:400!important;}}.gspb_text-id-gsbp-5d88bdf{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-5d88bdf{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-5d88bdf\" class=\"gspb_text gspb_text-id-gsbp-5d88bdf \">El relleno entre los elementos es de 10 px verticales y 20 px horizontales.<\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-965b2e1{font-weight:400;}.gspb_text-id-gsbp-965b2e1{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-965b2e1{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-965b2e1,.gspb_text-id-gsbp-965b2e1 .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-965b2e1{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-965b2e1{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-965b2e1{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-965b2e1{font-weight:400!important;}}.gspb_text-id-gsbp-965b2e1{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-965b2e1{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-965b2e1\" class=\"gspb_text gspb_text-id-gsbp-965b2e1 \">El margen entre los elementos es de 15 px de espacio vertical y horizontal.<\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-ceaca4d{font-weight:400;}.gspb_text-id-gsbp-ceaca4d{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-ceaca4d{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-ceaca4d,.gspb_text-id-gsbp-ceaca4d .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-ceaca4d{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-ceaca4d{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-ceaca4d{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-ceaca4d{font-weight:400!important;}}.gspb_text-id-gsbp-ceaca4d{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-ceaca4d{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-ceaca4d\" class=\"gspb_text gspb_text-id-gsbp-ceaca4d \">La alineaci\u00f3n del dise\u00f1o es vital para garantizar un aspecto coherente en todos los materiales.<\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-7b3114c{font-weight:400;}.gspb_text-id-gsbp-7b3114c{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-7b3114c{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-7b3114c,.gspb_text-id-gsbp-7b3114c .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-7b3114c{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-7b3114c{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-7b3114c{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-7b3114c{font-weight:400!important;}}.gspb_text-id-gsbp-7b3114c{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-7b3114c{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-7b3114c\" class=\"gspb_text gspb_text-id-gsbp-7b3114c \">El interlineado (interlineado) est\u00e1 2 puntos por encima de los tama\u00f1os de fuente para mejorar la legibilidad.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-511810d{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-511810d.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-511810d.gspb_container{position:relative;}#gspb_container-id-gsbp-511810d.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;align-items:center;row-gap:32px;column-gap:32px;}#gspb_container-id-gsbp-511810d.gspb_container{margin-right:auto;margin-left:auto;}#gspb_container-id-gsbp-511810d.gspb_container{box-sizing:border-box;}body.gspb-bodyfront #gspb_container-id-gsbp-511810d.gspb_container{max-width:830px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-511810d\" id=\"gspb_container-id-gsbp-511810d\"><style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");#gspb_heading-id-gsbp-c3cac14{font-weight:400;}#gspb_heading-id-gsbp-c3cac14{font-family:Poppins,sans-serif;}#gspb_heading-id-gsbp-c3cac14{font-size:32px;line-height:38.4px;}@media (max-width:575.98px){#gspb_heading-id-gsbp-c3cac14{font-size:26px;}}#gspb_heading-id-gsbp-c3cac14,#gspb_heading-id-gsbp-c3cac14 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-c3cac14,#gspb_heading-id-gsbp-c3cac14 .gsap-g-line{text-align:center!important;}}#gspb_heading-id-gsbp-c3cac14{font-weight:600!important;}@media (max-width:991.98px){#gspb_heading-id-gsbp-c3cac14{font-weight:600!important;}}@media (max-width:767.98px){#gspb_heading-id-gsbp-c3cac14{font-weight:600!important;}}@media (max-width:575.98px){#gspb_heading-id-gsbp-c3cac14{font-weight:600!important;}}#gspb_heading-id-gsbp-c3cac14{color:rgba(8,15,91,1);}#gspb_heading-id-gsbp-c3cac14{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-c3cac14\" class=\"gspb_heading gspb_heading-id-gsbp-c3cac14 \">Colores<\/h3>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-0793287{font-weight:400;}.gspb_text-id-gsbp-0793287{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-0793287{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-0793287,.gspb_text-id-gsbp-0793287 .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-0793287{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-0793287{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-0793287{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-0793287{font-weight:400!important;}}.gspb_text-id-gsbp-0793287{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-0793287{margin-bottom:0px!important;}.gspb_text-id-gsbp-0793287{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-0793287\" class=\"gspb_text gspb_text-id-gsbp-0793287 \">Los valores de nuestra paleta de colores HEXA y Pantone son:<\/div>\n\n\n<style>.gspb_container-id-gsbp-19db097{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-19db097.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-19db097.gspb_container{position:relative;}#gspb_container-id-gsbp-19db097.gspb_container{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));row-gap:40px;column-gap:80px;}@media (max-width:575.98px){#gspb_container-id-gsbp-19db097.gspb_container{grid-template-columns:repeat(2,minmax(0,1fr));column-gap:20px;}}#gspb_container-id-gsbp-19db097.gspb_container{box-sizing:border-box;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-19db097\" id=\"gspb_container-id-gsbp-19db097\"><style>.gspb_container-id-gsbp-bdcee59{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-bdcee59.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-bdcee59.gspb_container{position:relative;}#gspb_container-id-gsbp-bdcee59.gspb_container{display:flex;flex-direction:column;justify-content:center;align-items:center;row-gap:12px;column-gap:12px;}#gspb_container-id-gsbp-bdcee59.gspb_container{box-sizing:border-box;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-bdcee59\" id=\"gspb_container-id-gsbp-bdcee59\"><style>.gspb_container-id-gsbp-fc2dc60{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-fc2dc60.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-fc2dc60.gspb_container{position:relative;}#gspb_container-id-gsbp-fc2dc60.gspb_container{margin-bottom:0px;}#gspb_container-id-gsbp-fc2dc60.gspb_container{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}#gspb_container-id-gsbp-fc2dc60.gspb_container > .gspb_backgroundOverlay{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}#gspb_container-id-gsbp-fc2dc60.gspb_container{background-color:#001035;}#gspb_container-id-gsbp-fc2dc60.gspb_container{box-sizing:border-box;}#gspb_container-id-gsbp-fc2dc60.gspb_container{width:80px;}#gspb_container-id-gsbp-fc2dc60.gspb_container{height:80px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-fc2dc60\" id=\"gspb_container-id-gsbp-fc2dc60\"><\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gspb-957-YW0{font-weight:400;}.gspb_text-id-gspb-957-YW0{font-family:Poppins,sans-serif;}.gspb_text-id-gspb-957-YW0{font-size:18px;line-height:33.6px;}.gspb_text-id-gspb-957-YW0,.gspb_text-id-gspb-957-YW0 .gsap-g-line{text-align:center!important;}.gspb_text-id-gspb-957-YW0{font-weight:700!important;}@media (max-width:991.98px){.gspb_text-id-gspb-957-YW0{font-weight:700!important;}}@media (max-width:767.98px){.gspb_text-id-gspb-957-YW0{font-weight:700!important;}}@media (max-width:575.98px){.gspb_text-id-gspb-957-YW0{font-weight:700!important;}}.gspb_text-id-gspb-957-YW0{color:rgba(0,16,53,1);}<\/style>\n<div id=\"gspb_text-id-gspb-957-YW0\" class=\"gspb_text gspb_text-id-gspb-957-YW0 \">#001035 (289 C)<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-c34a053{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-c34a053.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-c34a053.gspb_container{position:relative;}#gspb_container-id-gsbp-c34a053.gspb_container{display:flex;flex-direction:column;justify-content:center;align-items:center;row-gap:12px;column-gap:12px;}#gspb_container-id-gsbp-c34a053.gspb_container{box-sizing:border-box;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-c34a053\" id=\"gspb_container-id-gsbp-c34a053\"><style>.gspb_container-id-gsbp-6de2943{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-6de2943.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-6de2943.gspb_container{position:relative;}#gspb_container-id-gsbp-6de2943.gspb_container{margin-bottom:0px;}#gspb_container-id-gsbp-6de2943.gspb_container{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}#gspb_container-id-gsbp-6de2943.gspb_container > .gspb_backgroundOverlay{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}#gspb_container-id-gsbp-6de2943.gspb_container{background-color:#080f5b;}#gspb_container-id-gsbp-6de2943.gspb_container{box-sizing:border-box;}#gspb_container-id-gsbp-6de2943.gspb_container{width:80px;}#gspb_container-id-gsbp-6de2943.gspb_container{height:80px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6de2943\" id=\"gspb_container-id-gsbp-6de2943\"><\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-25f6ddb{font-weight:400;}.gspb_text-id-gsbp-25f6ddb{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-25f6ddb{font-size:18px;line-height:33.6px;}.gspb_text-id-gsbp-25f6ddb,.gspb_text-id-gsbp-25f6ddb .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-25f6ddb{font-weight:700!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-25f6ddb{font-weight:700!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-25f6ddb{font-weight:700!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-25f6ddb{font-weight:700!important;}}.gspb_text-id-gsbp-25f6ddb{color:rgba(0,16,53,1);}<\/style>\n<div id=\"gspb_text-id-gsbp-25f6ddb\" class=\"gspb_text gspb_text-id-gsbp-25f6ddb \">#080F5B (2757 C)<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-6c0d414{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-6c0d414.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-6c0d414.gspb_container{position:relative;}#gspb_container-id-gsbp-6c0d414.gspb_container{display:flex;flex-direction:column;justify-content:center;align-items:center;row-gap:12px;column-gap:12px;}#gspb_container-id-gsbp-6c0d414.gspb_container{box-sizing:border-box;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-6c0d414\" id=\"gspb_container-id-gsbp-6c0d414\"><style>.gspb_container-id-gsbp-92d51ac{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-92d51ac.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-92d51ac.gspb_container{position:relative;}#gspb_container-id-gsbp-92d51ac.gspb_container{margin-bottom:0px;}#gspb_container-id-gsbp-92d51ac.gspb_container{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}#gspb_container-id-gsbp-92d51ac.gspb_container > .gspb_backgroundOverlay{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}#gspb_container-id-gsbp-92d51ac.gspb_container{background-color:#0d19a3;}#gspb_container-id-gsbp-92d51ac.gspb_container{box-sizing:border-box;}#gspb_container-id-gsbp-92d51ac.gspb_container{width:80px;}#gspb_container-id-gsbp-92d51ac.gspb_container{height:80px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-92d51ac\" id=\"gspb_container-id-gsbp-92d51ac\"><\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-e42c08c{font-weight:400;}.gspb_text-id-gsbp-e42c08c{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-e42c08c{font-size:18px;line-height:33.6px;}.gspb_text-id-gsbp-e42c08c,.gspb_text-id-gsbp-e42c08c .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-e42c08c{font-weight:700!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-e42c08c{font-weight:700!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-e42c08c{font-weight:700!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-e42c08c{font-weight:700!important;}}.gspb_text-id-gsbp-e42c08c{color:rgba(0,16,53,1);}<\/style>\n<div id=\"gspb_text-id-gsbp-e42c08c\" class=\"gspb_text gspb_text-id-gsbp-e42c08c \">#0D19A3 (2728 C)<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-735895d{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-735895d.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-735895d.gspb_container{position:relative;}#gspb_container-id-gsbp-735895d.gspb_container{display:flex;flex-direction:column;justify-content:center;align-items:center;row-gap:12px;column-gap:12px;}#gspb_container-id-gsbp-735895d.gspb_container{box-sizing:border-box;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-735895d\" id=\"gspb_container-id-gsbp-735895d\"><style>.gspb_container-id-gsbp-09128ef{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-09128ef.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-09128ef.gspb_container{position:relative;}#gspb_container-id-gsbp-09128ef.gspb_container{margin-bottom:0px;}#gspb_container-id-gsbp-09128ef.gspb_container{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}#gspb_container-id-gsbp-09128ef.gspb_container > .gspb_backgroundOverlay{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}#gspb_container-id-gsbp-09128ef.gspb_container{background-color:#15db95;}#gspb_container-id-gsbp-09128ef.gspb_container{box-sizing:border-box;}#gspb_container-id-gsbp-09128ef.gspb_container{width:80px;}#gspb_container-id-gsbp-09128ef.gspb_container{height:80px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-09128ef\" id=\"gspb_container-id-gsbp-09128ef\"><\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-62cf97d{font-weight:400;}.gspb_text-id-gsbp-62cf97d{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-62cf97d{font-size:18px;line-height:33.6px;}.gspb_text-id-gsbp-62cf97d,.gspb_text-id-gsbp-62cf97d .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-62cf97d{font-weight:700!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-62cf97d{font-weight:700!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-62cf97d{font-weight:700!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-62cf97d{font-weight:700!important;}}.gspb_text-id-gsbp-62cf97d{color:rgba(0,16,53,1);}<\/style>\n<div id=\"gspb_text-id-gsbp-62cf97d\" class=\"gspb_text gspb_text-id-gsbp-62cf97d \">#15DB95 (3252 C)<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-b5a15c8{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-b5a15c8.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-b5a15c8.gspb_container{position:relative;}#gspb_container-id-gsbp-b5a15c8.gspb_container{display:flex;flex-direction:column;justify-content:center;align-items:center;row-gap:12px;column-gap:12px;}#gspb_container-id-gsbp-b5a15c8.gspb_container{box-sizing:border-box;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-b5a15c8\" id=\"gspb_container-id-gsbp-b5a15c8\"><style>.gspb_container-id-gsbp-084b71c{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-084b71c.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-084b71c.gspb_container{position:relative;}#gspb_container-id-gsbp-084b71c.gspb_container{margin-bottom:0px;}#gspb_container-id-gsbp-084b71c.gspb_container{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}#gspb_container-id-gsbp-084b71c.gspb_container > .gspb_backgroundOverlay{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}#gspb_container-id-gsbp-084b71c.gspb_container{background-color:#33cccc;}#gspb_container-id-gsbp-084b71c.gspb_container{box-sizing:border-box;}#gspb_container-id-gsbp-084b71c.gspb_container{width:80px;}#gspb_container-id-gsbp-084b71c.gspb_container{height:80px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-084b71c\" id=\"gspb_container-id-gsbp-084b71c\"><\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-bbd27ba{font-weight:400;}.gspb_text-id-gsbp-bbd27ba{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-bbd27ba{font-size:18px;line-height:33.6px;}.gspb_text-id-gsbp-bbd27ba,.gspb_text-id-gsbp-bbd27ba .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-bbd27ba{font-weight:700!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-bbd27ba{font-weight:700!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-bbd27ba{font-weight:700!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-bbd27ba{font-weight:700!important;}}.gspb_text-id-gsbp-bbd27ba{color:rgba(0,16,53,1);}<\/style>\n<div id=\"gspb_text-id-gsbp-bbd27ba\" class=\"gspb_text gspb_text-id-gsbp-bbd27ba \">#33CCCC (3125 C)<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-9daf32f{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-9daf32f.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-9daf32f.gspb_container{position:relative;}#gspb_container-id-gsbp-9daf32f.gspb_container{display:flex;flex-direction:column;justify-content:center;align-items:center;row-gap:12px;column-gap:12px;}#gspb_container-id-gsbp-9daf32f.gspb_container{box-sizing:border-box;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-9daf32f\" id=\"gspb_container-id-gsbp-9daf32f\"><style>.gspb_container-id-gsbp-8df736e{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-8df736e.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-8df736e.gspb_container{position:relative;}#gspb_container-id-gsbp-8df736e.gspb_container{margin-bottom:0px;}#gspb_container-id-gsbp-8df736e.gspb_container{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}#gspb_container-id-gsbp-8df736e.gspb_container > .gspb_backgroundOverlay{border-top-left-radius:6px;border-top-right-radius:6px;border-bottom-right-radius:6px;border-bottom-left-radius:6px;}#gspb_container-id-gsbp-8df736e.gspb_container{background-color:#e4c580;}#gspb_container-id-gsbp-8df736e.gspb_container{box-sizing:border-box;}#gspb_container-id-gsbp-8df736e.gspb_container{width:80px;}#gspb_container-id-gsbp-8df736e.gspb_container{height:80px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-8df736e\" id=\"gspb_container-id-gsbp-8df736e\"><\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-36359aa{font-weight:400;}.gspb_text-id-gsbp-36359aa{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-36359aa{font-size:18px;line-height:33.6px;}.gspb_text-id-gsbp-36359aa,.gspb_text-id-gsbp-36359aa .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-36359aa{font-weight:700!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-36359aa{font-weight:700!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-36359aa{font-weight:700!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-36359aa{font-weight:700!important;}}.gspb_text-id-gsbp-36359aa{color:rgba(0,16,53,1);}<\/style>\n<div id=\"gspb_text-id-gsbp-36359aa\" class=\"gspb_text gspb_text-id-gsbp-36359aa \">#E4C580 (465 C)<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-2823b07{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-2823b07.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-2823b07.gspb_container{position:relative;}#gspb_container-id-gsbp-2823b07.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;align-items:center;row-gap:12px;column-gap:12px;}#gspb_container-id-gsbp-2823b07.gspb_container{box-sizing:border-box;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-2823b07\" id=\"gspb_container-id-gsbp-2823b07\"><style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-6ce03b1{font-weight:400;}.gspb_text-id-gsbp-6ce03b1{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-6ce03b1{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-6ce03b1,.gspb_text-id-gsbp-6ce03b1 .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-6ce03b1{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-6ce03b1{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-6ce03b1{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-6ce03b1{font-weight:400!important;}}.gspb_text-id-gsbp-6ce03b1{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-6ce03b1{margin-bottom:0px!important;}.gspb_text-id-gsbp-6ce03b1{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-6ce03b1\" class=\"gspb_text gspb_text-id-gsbp-6ce03b1 \">Aplique combinaciones de colores aceptables y use los colores de manera efectiva para el texto sobre los gr\u00e1ficos.<\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-1abf3be{font-weight:400;}.gspb_text-id-gsbp-1abf3be{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-1abf3be{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-1abf3be,.gspb_text-id-gsbp-1abf3be .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-1abf3be{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-1abf3be{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-1abf3be{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-1abf3be{font-weight:400!important;}}.gspb_text-id-gsbp-1abf3be{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-1abf3be{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-1abf3be\" class=\"gspb_text gspb_text-id-gsbp-1abf3be \">Aseg\u00farese de que haya suficiente contraste entre el texto y los colores de fondo m\u00e1s oscuros para facilitar la lectura.<\/div>\n<\/div>\n<\/div>\n\n\n<style>.gspb_container-id-gsbp-353333f{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-353333f.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-353333f.gspb_container{position:relative;}#gspb_container-id-gsbp-353333f.gspb_container{display:flex;flex-direction:column;justify-content:flex-start;align-items:center;row-gap:32px;column-gap:32px;}#gspb_container-id-gsbp-353333f.gspb_container{margin-right:auto;margin-bottom:0px;margin-left:auto;}#gspb_container-id-gsbp-353333f.gspb_container{box-sizing:border-box;}body.gspb-bodyfront #gspb_container-id-gsbp-353333f.gspb_container{max-width:830px;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-353333f\" id=\"gspb_container-id-gsbp-353333f\"><style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");#gspb_heading-id-gsbp-acf5897{font-weight:400;}#gspb_heading-id-gsbp-acf5897{font-family:Poppins,sans-serif;}#gspb_heading-id-gsbp-acf5897{font-size:32px;line-height:38.4px;}@media (max-width:575.98px){#gspb_heading-id-gsbp-acf5897{font-size:26px;}}#gspb_heading-id-gsbp-acf5897,#gspb_heading-id-gsbp-acf5897 .gsap-g-line{text-align:left!important;}@media (max-width:575.98px){#gspb_heading-id-gsbp-acf5897,#gspb_heading-id-gsbp-acf5897 .gsap-g-line{text-align:center!important;}}#gspb_heading-id-gsbp-acf5897{font-weight:600!important;}@media (max-width:991.98px){#gspb_heading-id-gsbp-acf5897{font-weight:600!important;}}@media (max-width:767.98px){#gspb_heading-id-gsbp-acf5897{font-weight:600!important;}}@media (max-width:575.98px){#gspb_heading-id-gsbp-acf5897{font-weight:600!important;}}#gspb_heading-id-gsbp-acf5897{color:rgba(8,15,91,1);}#gspb_heading-id-gsbp-acf5897{margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;}<\/style>\n<h3 id=\"gspb_heading-id-gsbp-acf5897\" class=\"gspb_heading gspb_heading-id-gsbp-acf5897 \">Logotipos<\/h3>\n\n\n<style>.gspb_container-id-gsbp-dffe915{flex-direction:column;box-sizing:border-box;}#gspb_container-id-gsbp-dffe915.gspb_container > p:last-of-type{margin-bottom:0}#gspb_container-id-gsbp-dffe915.gspb_container{position:relative;}#gspb_container-id-gsbp-dffe915.gspb_container{margin-bottom:0px;padding-top:20px;padding-right:40px;padding-bottom:20px;padding-left:40px;}#gspb_container-id-gsbp-dffe915.gspb_container{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}#gspb_container-id-gsbp-dffe915.gspb_container > .gspb_backgroundOverlay{border-top-left-radius:12px;border-top-right-radius:12px;border-bottom-right-radius:12px;border-bottom-left-radius:12px;}#gspb_container-id-gsbp-dffe915.gspb_container{background-color:#001035;}#gspb_container-id-gsbp-dffe915.gspb_container{box-sizing:border-box;}<\/style>\n<div class=\"wp-block-greenshift-blocks-container gspb_container gspb_container-gsbp-dffe915\" id=\"gspb_container-id-gsbp-dffe915\"><style>#gspb_image-id-gsbp-61ba7c0 img{vertical-align:top;}#gspb_image-id-gsbp-61ba7c0 img{display:inline-block;box-sizing:border-box;max-width:100%;height:auto;}<\/style>\n<div class=\"wp-block-greenshift-blocks-image gspb_image gspb_image-id-gsbp-61ba7c0\" id=\"gspb_image-id-gsbp-61ba7c0\"><img decoding=\"async\" src=\"https:\/\/alignian.projectsofar.com\/wp-content\/uploads\/2026\/03\/Frame-38-1.webp\" data-src=\"\" alt=\"Frame\" loading=\"lazy\" width=\"200\" height=\"50\"\/><\/div>\n<\/div>\n\n\n<style>@import url(\"https:\/\/fonts.googleapis.com\/css?family=Poppins\");.gspb_text-id-gsbp-63374fd{font-weight:400;}.gspb_text-id-gsbp-63374fd{font-family:Poppins,sans-serif;}.gspb_text-id-gsbp-63374fd{font-size:14px;line-height:24.5px;}.gspb_text-id-gsbp-63374fd,.gspb_text-id-gsbp-63374fd .gsap-g-line{text-align:center!important;}.gspb_text-id-gsbp-63374fd{font-weight:400!important;}@media (max-width:991.98px){.gspb_text-id-gsbp-63374fd{font-weight:400!important;}}@media (max-width:767.98px){.gspb_text-id-gsbp-63374fd{font-weight:400!important;}}@media (max-width:575.98px){.gspb_text-id-gsbp-63374fd{font-weight:400!important;}}.gspb_text-id-gsbp-63374fd{color:rgba(61,79,106,1);}.gspb_text-id-gsbp-63374fd{margin-bottom:0px!important;}.gspb_text-id-gsbp-63374fd{max-width:826px;}<\/style>\n<div id=\"gspb_text-id-gsbp-63374fd\" class=\"gspb_text gspb_text-id-gsbp-63374fd \">Incorporando estos elementos a nuestros medios\u00a0 activos, puede ayudarnos a crear una identidad visual cohesiva y accesible que resuene con nuestra audiencia y refuerce el car\u00e1cter \u00fanico de nuestra marca.<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n 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